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Sporting goods e-commerce

Statistics report on sporting goods e-commerce

This report presents insights and statistics on sporting goods e-commerce, including sportswear, worldwide. It provides an overview of the industry, data on the leading players, online traffic to popular sites, as well statistics on consumption and brand awareness of consumers.

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Table of contents

Overview

5
  • Premium Forecast Revenue of sports equipment e-commerce in selected countries worldwide 2024
  • Premium Forecast Sports and outdoor e-commerce revenue worldwide 2017-2027, by segment
  • Premium Forecast Average sports and outdoor e-commerce revenue per user worldwide 2017-2027
  • Premium Forecast Global online and offline sports and outdoor e-commerce sales distribution 2017-2027
  • Premium Forecast Global sports and outdoor e-commerce sales distribution 2017-2027, by device

Category benchmarks

4
  • Premium Statistic Shopping cart abandonment rate worldwide 2026, by industry
  • Premium Statistic Global: retailers where products were unavailable in the past 3 months 2022
  • Basic Statistic Global conversion rates in selected verticals 2026
  • Premium Statistic U.S. total and e-commerce sports, hobby, instrument, and book stores sales 2004-2023

Leading players

7
  • Premium Forecast Worldwide: Top 10 Sports & Outdoor online stores
  • Basic Statistic Leading sports and outdoor online shops in the United States 2024
  • Premium Forecast United States: Top 10 Sports & Outdoor online stores
  • Premium Forecast United Kingdom: Top 10 Sports & Outdoor online stores
  • Premium Forecast Germany: Top 10 Sports & Outdoor online stores
  • Premium Forecast nike.com: E-Commerce net sales from 2014 to 2026
  • Basic Forecast adidas.com: E-Commerce net sales from 2014 to 2026

Online traffic

5
  • Premium Statistic Monthly traffic to nike.com 2025
  • Premium Statistic Monthly number of visits to adidas.com 2024
  • Premium Statistic Monthly number of visits to lululemon.com 2026
  • Premium Statistic Monthly number of visits to dickssportinggoods.com 2024
  • Premium Statistic Monthly traffic to jdsports.co.uk 2020-2022

Consumption

9
  • Premium Forecast Global sports and outdoor e-commerce users worldwide 2017-2027, by segment
  • Premium Forecast Global sports and outdoor e-commerce penetration rate 2017-2027, by segment
  • Premium Statistic Share of shoppers buying leisure, sport & hobby products online 2023, by country
  • Premium Statistic Shoppers buying leisure, sport & hobby products online 2022, by gender and country
  • Premium Statistic Share of shoppers buying leisure, sport & hobby products online 2022, by generation
  • Premium Statistic Share of BOPIS sporting goods orders worldwide 2024
  • Premium Statistic Percentage change of online sporting goods AOV worldwide 2023
  • Premium Statistic Sales growth of BOPIS sporting goods orders 2023
  • Premium Statistic Shoppers who prefer buying sporting goods online in Europe 2021

Brand awareness

5
  • Basic Statistic Most well-known sports and outdoor online shops in the United States 2024
  • Premium Forecast Nike brand profile in the United States 2024
  • Basic Statistic Most well-known sports and outdoor online shops in the UK 2023
  • Premium Forecast Sports Direct brand profile in the UK 2023
  • Premium Forecast Adidas brand profile in Germany 2025
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