Key insights
- Revenue of the meat substitutes market in Germany
- m USD

Detailed statistics
Revenue of the meat substitutes industry in Germany 2018-2031
- Average revenue per capita of the meat substitutes market in Germany
- USD

Detailed statistics
Revenue per capita of meat substitutes in Germany 2018-2031
- Share of 18 to 29-year-old consumers who think plant-based product selection is too small
- %

Detailed statistics
Opinions on the plant-based product selection in German retail 2023, by age group
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Current statistics on this topic
Recommended statistics
Overview
7
- Revenue of the meat substitutes industry in Germany 2018-2031
- Revenue growth of meat substitutes in Germany 2019-2031
- Revenue per capita of meat substitutes in Germany 2018-2031
- Regularly consumed groceries in Germany 2025
- Familiarity with plant-based products in Germany in 2023
- Opinions among German retailers on progress of plant-based food in future as of 2022
- Main perceived success factors for plant-based alternatives in Germany in 2023
Overview
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Revenue of the meat substitutes industry in Germany 2018-2031

Revenue of the meat substitutes industry in Germany 2018-2031
Revenue of the meat substitutes industry in Germany from 2018 to 2031 (in million U.S. dollars)
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Revenue growth of meat substitutes in Germany 2019-2031

Revenue growth of meat substitutes in Germany 2019-2031
Revenue growth of meat substitutes in Germany from 2019 to 2031
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Revenue per capita of meat substitutes in Germany 2018-2031

Revenue per capita of meat substitutes in Germany 2018-2031
Revenue per capita of meat substitutes in Germany from 2018 to 2031 (in U.S. dollars)
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Regularly consumed groceries in Germany 2025

Regularly consumed groceries in Germany 2025
Regularly consumed groceries in Germany as of September 2025
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Familiarity with plant-based products in Germany in 2023

Familiarity with plant-based products in Germany in 2023
How familiar are you with the following plant or plant-based products?
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Opinions among German retailers on progress of plant-based food in future as of 2022

Opinions among German retailers on progress of plant-based food in future as of 2022
How do you think the progress of plant-based food will develop in the next five years?
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Main perceived success factors for plant-based alternatives in Germany in 2023

Main perceived success factors for plant-based alternatives in Germany in 2023
What, in your view, is the main factor for plant-based alternatives to be successful on the market?
Segments
5
- Revenue development of vegetable-based meat substitute products Germany 2018-2022
- Bratwurst and vegan sausage products sales volume in Germany 2020-2022
- Opinions on the plant-based product selection in German retail 2023, by age group
- Vegan products in food retail selection in Germany in 2022, by product group
- Willingness to consume selected new products in Germany in 2023
Segments
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Revenue development of vegetable-based meat substitute products Germany 2018-2022

Revenue development of vegetable-based meat substitute products Germany 2018-2022
Revenue development of vegetable-based meat substitute products from 2018 to 2022, by product type (in million euros)
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Bratwurst and vegan sausage products sales volume in Germany 2020-2022

Bratwurst and vegan sausage products sales volume in Germany 2020-2022
Bratwurst and vegan sausage products sales volume in Germany from 2020 to 2022 (in million kilograms)
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Opinions on the plant-based product selection in German retail 2023, by age group

Opinions on the plant-based product selection in German retail 2023, by age group
Opinions on the plant-based product selection in retail in Germany in 2023, by age group
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Vegan products in food retail selection in Germany in 2022, by product group

Vegan products in food retail selection in Germany in 2022, by product group
In which product groups did you last include vegan items?
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Willingness to consume selected new products in Germany in 2023

Willingness to consume selected new products in Germany in 2023
Which dish/ food would you most likely try?
Brands
7
- Meat substitute revenue year-on-year Germany 2022, by brand type
- Brand ranking of meat substitute products Germany 2023
- Most well-known meat substitute brands in Germany 2025
- Rügenwalder Mühle brand profile in Germany 2024
- Alnatura brand profile in Germany 2024
- Garden Gourmet brand profile in Germany 2023
- Beyond Meat brand profile in Germany 2023
Brands
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Meat substitute revenue year-on-year Germany 2022, by brand type

Meat substitute revenue year-on-year Germany 2022, by brand type
Year-on-year revenue development of meat substitutes in Germany in 2022, by brand type
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Brand ranking of meat substitute products Germany 2023

Brand ranking of meat substitute products Germany 2023
Brand Index Score of meat substitute products in Germany in 2023
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Most well-known meat substitute brands in Germany 2025

Most well-known meat substitute brands in Germany 2025
Leading meat substitute brands ranked by brand awareness in Germany in 2025
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Rügenwalder Mühle brand profile in Germany 2024

Rügenwalder Mühle brand profile in Germany 2024
Rügenwalder Mühle brand awareness, usage, popularity, loyalty, and buzz among meat substitutes users in Germany as of July 2024
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Alnatura brand profile in Germany 2024

Alnatura brand profile in Germany 2024
Alnatura brand awareness, usage, popularity, loyalty, and buzz among meat substitutes users in Germany in 2024
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Garden Gourmet brand profile in Germany 2023

Garden Gourmet brand profile in Germany 2023
Garden Gourmet brand awareness, usage, popularity, loyalty, and buzz among meat substitutes users in Germany in 2023
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Beyond Meat brand profile in Germany 2023

Beyond Meat brand profile in Germany 2023
Beyond Meat brand awareness, usage, popularity, loyalty, and buzz among meat substitutes users in Germany as of July 2023
Consumption
8
- Production volume of vegetarian and vegan meat substitutes in Germany 2019-2025
- Per-capita consumption of meat substitutes in Germany 2018-2031
- Purchase of plant-based/ vegan meat alternatives in Germany in 2022
- Consumers who recently purchased plant-based alternatives U.S., UK, & Germany in 2023
- Consumers who regularly consume meat substitutes in Germany 2024, by generation
- Consumption frequency of meat substitutes in Germany in 2023
- Reasons for buying plant-based products in Germany 2023, by age group
- Food products consumers want to eat more of in selected European countries in 2022
Consumption
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Production volume of vegetarian and vegan meat substitutes in Germany 2019-2025

Production volume of vegetarian and vegan meat substitutes in Germany 2019-2025
Production volume of vegetarian and vegan meat substitutes in Germany from 2019 to 2025 (in 1,000 tons)
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Per-capita consumption of meat substitutes in Germany 2018-2031

Per-capita consumption of meat substitutes in Germany 2018-2031
Per-capita consumption of meat substitutes in Germany from 2018 to 2031
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Purchase of plant-based/ vegan meat alternatives in Germany in 2022

Purchase of plant-based/ vegan meat alternatives in Germany in 2022
Have you bought plant-based/ vegan meat alternatives in the last three months?
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Consumers who recently purchased plant-based alternatives U.S., UK, & Germany in 2023

Consumers who recently purchased plant-based alternatives U.S., UK, & Germany in 2023
Share of consumers who recently purchased plant-based alternatives for the first time in the U.S., UK, and Germany in 2023, by type
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Consumers who regularly consume meat substitutes in Germany 2024, by generation

Consumers who regularly consume meat substitutes in Germany 2024, by generation
Share of consumers who regularly consume meat substitutes in Germany in 2024, by generation
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Consumption frequency of meat substitutes in Germany in 2023

Consumption frequency of meat substitutes in Germany in 2023
Consumption frequency of meat substitutes in Germany in 2023
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Reasons for buying plant-based products in Germany 2023, by age group

Reasons for buying plant-based products in Germany 2023, by age group
Statements explaining reasons for buying plant-based instead of animal products in Germany in 2023, by age group
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Food products consumers want to eat more of in selected European countries in 2022

Food products consumers want to eat more of in selected European countries in 2022
Over the next few years, do you intend to increase your consumption of these products?
Prices
6
- Average meat substitutes price in Germany 2018-2031
- Price of animal and vegan products Germany 2024, by food retailer
- Price difference of animal and vegan products Germany 2023 to 2024, by food retailer
- Opinions on improvement of vegetarian and vegan meat/ fish in Germany in 2022
- Opinions on meat substitute cost in Germany in 2022
- Willingness to buy meat substitute products priced the same as meat Germany 2023
Prices
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Average meat substitutes price in Germany 2018-2031

Average meat substitutes price in Germany 2018-2031
Average meat substitutes price in Germany from 2018 to 2031 (in U.S. dollars)
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Price of animal and vegan products Germany 2024, by food retailer

Price of animal and vegan products Germany 2024, by food retailer
Price of animal and vegan products in Germany in 2024, by food retailer (in euros per shopping basket¹)
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Price difference of animal and vegan products Germany 2023 to 2024, by food retailer

Price difference of animal and vegan products Germany 2023 to 2024, by food retailer
Price difference of animal and vegan products in Germany in 2023 and 2024, by food retailer
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Opinions on improvement of vegetarian and vegan meat/ fish in Germany in 2022

Opinions on improvement of vegetarian and vegan meat/ fish in Germany in 2022
In your opinion, how should vegetarian and vegan meat/ fish alternative products be improved?
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Opinions on meat substitute cost in Germany in 2022

Opinions on meat substitute cost in Germany in 2022
How much do you agree with the statement, that vegetarian/ vegan dishes should be cheaper compared to the same dishes containing meat?
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Willingness to buy meat substitute products priced the same as meat Germany 2023

Willingness to buy meat substitute products priced the same as meat Germany 2023
Would you buy vegetarian or vegan meat substitute products more or less often if these were at the same price level as meat products?
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