Meat substitutes market in Europe - statistics & facts
Meat substitutes or meat alternatives have been a trending product category for years. The newest product generations, specifically designed to imitate meat, have closed the gap in taste, texture, and price. Europe is the largest continental market for meat substitutes, ahead of North America and Asia. The market for meat substitute products in the European Union (EU-27) alone amounts to over two billion U.S. dollars. Since 2019, the market has more than doubled in value. European companies continue to invest heavily in plant-based protein sources. 2023 saw investments of slightly over 550 million U.S. dollars.
