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Meat substitutes market in Europe

Statistics report on the European meat substitutes market

This statistics report presents a selection of graphs and statistics on the meat substitutes market in Europe. Included is an overview of the meat substitutes market, followed by chapters on the prevalence of non-meat diets in the region, brands in the UK and Germany, and the consumption of meat substitutes. Country comparisons of key market indicators are included as well as generational consumer profiles.

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Table of contents

Overview

7
  • Premium Forecast Revenue of the meat substitutes industry in the EU-27 2018-2030
  • Premium Statistic Meat substitutes market size in selected countries in Europe 2025
  • Premium Forecast Revenue growth of meat substitutes in the EU 2019-2031
  • Premium Forecast Revenue per capita of meat substitutes in the EU 2018-2031
  • Premium Statistic Investments in sectors of alternative protein sources in Europe 2024
  • Premium Statistic Plant-based meal sales in Europe 2020-2022
  • Premium Forecast Average meat substitutes price in the EU 2018-2031

Diets

5
  • Premium Statistic Types of diets and nutritional habits followed in the EU-27 in 2025
  • Premium Statistic Share of adults following a flexitarian diet in the EU-27 in 2024
  • Premium Statistic Share of adults following a pescetarian diet in the EU-27 in 2023/24
  • Premium Statistic Share of adults following a vegetarian diet in the EU-27 in 2025
  • Premium Statistic Share of adults following a vegan diet in the EU-27 in 2025

Brands in the leading European markets

6
  • Basic Statistic Most well-known meat substitute brands in the UK 2024
  • Premium Forecast Quorn brand profile in the UK 2024
  • Premium Forecast Linda McCartney brand profile in the UK 2024
  • Basic Statistic Most well-known meat substitute brands in Germany 2025
  • Premium Forecast Rügenwalder Mühle brand profile in Germany 2024
  • Premium Forecast Alnatura brand profile in Germany 2024

Consumption

8
  • Premium Forecast Volume of meat substitutes in the EU 2018-2031
  • Premium Forecast Per-capita consumption of meat substitutes in the EU-27 2018-2029
  • Premium Statistic Per capita spending on meat substitutes in selected European countries in 2022
  • Premium Forecast Sales volume change of meat substitutes in the EU 2019-2031
  • Premium Statistic Consumers who regularly consumed meat substitutes in Europe in 2026, by country
  • Premium Statistic Consumers who regularly consume meat substitutes in the EU-27 in 2024, by generation
  • Premium Statistic Consumers who regularly consume meat substitutes in the EU-27 in 2024, by gender
  • Premium Statistic Food products consumers want to eat more of in selected European countries in 2022
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