Beyond Meat brand profile Germany 2023| ��ƽ��

Beyond Meat brand awareness, usage, popularity, loyalty, and buzz among meat substitutes users in Germany as of July 2023

Characteristic	Share of respondents
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Number of respondents

822 respondents

Age group

18 to 64 years

Special properties

respondents who use meat substitutes

Supplementary notes

During the survey, the questions were phrased as follows:

Brand awareness question: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."

Brand popularity question: "When it comes to meat substitutes, which of the following brands do you like?"

Brand usage question: "When it comes to meat substitutes, which of the following brands have you used in the past 12 months?"

Brand loyalty question: "When it comes to meat substitutes, which of the following brands are you likely to use again in the future?"

Brand buzz question: "Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising."

Citation formats

How high is the brand awareness of Beyond Meat in Germany?
When it comes to meat substitutes users, brand awareness of Beyond Meat is at *** in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Beyond Meat in Germany?
In total, *** of German meat substitutes users say they like Beyond Meat. However, in actuality, among the *** of German respondents who know Beyond Meat, *** of people like the brand.

What is the usage share of Beyond Meat in Germany?
All in all, *** of meat substitutes users in Germany use Beyond Meat. That means, of the *** who know the brand, *** use them.

How loyal are the customers of Beyond Meat?
Around *** of meat substitutes users in Germany say they are likely to use Beyond Meat again. Set in relation to the *** usage share of the brand, this means that *** of their customers show loyalty to the brand.

What's the buzz around Beyond Meat in Germany?
In July 2023, about *** of German meat substitutes users had heard about Beyond Meat in the media, on social media, or in advertising over the past three months. Of the *** who know the brand, that's ***, meaning at the time of the survey there was some buzz around Beyond Meat in Germany.