The questions were originally stated by the source as: "In the last 6 months, have you consciously bought a meat substitute for the very first time?" and "In the last 6 months, have you consciously bought a non-animal alternative to cow's milk for the very first time?"
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Consumers who recently purchased plant-based alternatives U.S., UK, & Germany in 2023
According to a survey carried out in the United States in June 2023, approximately ** percent of respondents in the United Kingdom stated that they have purchased meat substitutes for the very first time within the last six months. By comparison, the shares of respondents who recently bought meat substitutes for the first time in the United States and Germany were approximately ** and ** percent, respectively.
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Appinio. (August 3, 2023). Share of consumers who recently purchased plant-based alternatives for the first time in the U.S., UK, and Germany in 2023, by type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1406835/consumers-who-recently-purchased-plant-based-alternatives-us-uk-and-germany/
Appinio. "Share of consumers who recently purchased plant-based alternatives for the first time in the U.S., UK, and Germany in 2023, by type." Chart. August 3, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1406835/consumers-who-recently-purchased-plant-based-alternatives-us-uk-and-germany/
Appinio. (2023). Share of consumers who recently purchased plant-based alternatives for the first time in the U.S., UK, and Germany in 2023, by type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1406835/consumers-who-recently-purchased-plant-based-alternatives-us-uk-and-germany/
Appinio. "Share of Consumers Who Recently Purchased Plant-based Alternatives for The First Time in The U.S., Uk, and Germany in 2023, by Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Aug 2023, /statistics/1406835/consumers-who-recently-purchased-plant-based-alternatives-us-uk-and-germany/
Appinio, Share of consumers who recently purchased plant-based alternatives for the first time in the U.S., UK, and Germany in 2023, by type ÌÇÐÄÆƽâ°æ, /statistics/1406835/consumers-who-recently-purchased-plant-based-alternatives-us-uk-and-germany/ (last visited July 31, 2026)
Share of consumers who recently purchased plant-based alternatives for the first time in the U.S., UK, and Germany in 2023, by type [Graph], Appinio, August 3, 2023. [Online]. Available: /statistics/1406835/consumers-who-recently-purchased-plant-based-alternatives-us-uk-and-germany/
