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Most popular social media websites South America from January 2020 to June 2026, based on share of visits

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Source

Release date

July 2026

Region

Central and South America

Survey time period

January 2020 to June 2026

Special properties

based on StatCounter environment, wider industry metrics may vary; based on each device's share of all pages served to web browsers

Supplementary notes

Statistics are based on aggregate data collected by StatCounter on a sample exceeding three billion page views per month, gathered from across the StatCounter network of more than one million websites. 

The source does not provide publication date. Release date was date accessed.

Citation formats

Monthly market share of social media sites South America 2020-2026

Published by Thuy D., Jul 30, 2026

As of June 2026, Facebook dominated the social media market in South America, accounting for percent of visits to leading platforms. Instagram ranked second with a share of percent. Compared with June 2025, Facebook’s share increased by **** percentage points, while Instagram’s declined by **** percentage points.

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Statistics on " YouTube in Latin America "

The most important statistics
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Other statistics that may interest you YouTube in Latin America

Overview

5

Benchmark

5

Performance

6

Brand awareness

6

Searches

6

Most viewed channels

7

Most subscribed channels

7

Advertising

7

Spotlight: Music

6

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Topics

Social media usage in Latin AmericaSocial media usage in the CaribbeanSocial media usage in BrazilInternet usage in BrazilInternet usage in Latin America
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
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