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Online marketplaces in the Nordics

Statistics report about online marketplaces in the Nordics

This report presents insights and statistics on online marketplaces in the Nordics. It comprises data on the leading companies, such as amazon.se and the Schibsted Group's marketplaces. This report includes a chapter about leading second-hand marketplaces, as well as a concluding chapter focused on online shoppers.

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Table of contents

Overview

4
  • Premium Forecast Revenue of the e-commerce industry in the Nordics 2017-2030
  • Premium Forecast E-commerce revenue in the Nordics 2019-2029, by segment
  • Premium Statistic Quarterly growth in e-commerce GMV in the Nordics 2025-2026
  • Basic Statistic Companies selling on online marketplaces in the Nordics 2018-2023

Leading marketplaces

9
  • Premium Statistic Top e-commerce marketplaces in Sweden 2025, by gross merchandise value
  • Premium Forecast Top e-commerce marketplaces in Norway 2024, by gross merchandise value
  • Premium Forecast Top e-commerce marketplaces in Denmark 2023, by gross merchandise value
  • Premium Statistic Top e-commerce marketplaces in Finland 2025, by gross merchandise value
  • Premium Statistic Leading online marketplaces in Sweden 2023, based on visit share
  • Premium Statistic Top digital marketplaces in Denmark 2024
  • Premium Statistic Leading online marketplaces in Finland 2023, based on visit share
  • Premium Forecast E-commerce net sales of amazon.se 2020-2027
  • Premium Statistic Monthly traffic to Zalando in the Nordics 2023-2026

Second-hand marketplaces

9
  • Premium Statistic Revenue of Schibsted's marketplaces in the Nordics 2019-2023
  • Premium Statistic Schibsted's marketplaces revenue share in Nordics 2023, by segment
  • Premium Statistic Revenue of Tori.fi 2018-2022
  • Premium Statistic Revenue of Finn.no 2018-2022
  • Premium Statistic Revenue of Blocket 2018-2022
  • Premium Forecast GMV of Tradera from 2017 to 2023
  • Premium Statistic Website traffic to selected recommerce marketplaces in the Nordics 2026
  • Premium Statistic Bounce rate of selected recommerce marketplaces in the Nordics 2024
  • Premium Statistic Pages viewed per visit of selected second-hand marketplaces in the Nordics 2024

Top marketplace apps

4
  • Premium Statistic Main marketplace apps in Sweden 2023, by downloads
  • Premium Statistic Main marketplace apps in Norway 2024, by downloads
  • Premium Statistic Main marketplace apps in Denmark 2023, by downloads
  • Premium Statistic Main marketplace apps in Finland 2023, by downloads

Online shoppers

8
  • Premium Statistic Online channels usage for product search in the Nordics 2023
  • Premium Statistic Online marketplaces usage for product search in the Nordics 2023, by gender
  • Premium Statistic Online marketplaces usage for product search in the Nordics 2023, by age group
  • Premium Statistic Amazon mobile audience share in the Nordics 2023, by age group
  • Premium Statistic Amazon mobile audience share in the Nordics 2023, by gender
  • Premium Statistic EBay mobile audience share in the Nordics 2023, by age group
  • Premium Statistic Alibaba mobile audience share in the Nordics 2023, by age group
  • Premium Statistic Wish mobile audience share in the Nordics 2023, by age group
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