based on an audience size of 151,551 mobile users*
Supplementary notes
The source does not provide additional information on the methodology used.
*68,996 users in Sweden, 22,480 in Norway, 22,266 in Denmark, and 37,809 in Finland.
Citation formats
Amazon mobile audience share in the Nordics 2023, by gender
According to geolocalized data from March 2023, over ** percent of Amazon's mobile audience in Nordic countries are men. Sweden and Denmark have the highest proportion of male mobile shoppers: roughly ** percent, compared to only ** percent of women. Finland has the largest share of female shoppers, at nearly ** percent.
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Start.io. (March 20, 2023). Distribution of Amazon mobile shoppers in the Nordic countries as of March 2023, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1365219/nordics-amazon-mobile-audience-by-gender/
Start.io. "Distribution of Amazon mobile shoppers in the Nordic countries as of March 2023, by gender." Chart. March 20, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1365219/nordics-amazon-mobile-audience-by-gender/
Start.io. (2023). Distribution of Amazon mobile shoppers in the Nordic countries as of March 2023, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1365219/nordics-amazon-mobile-audience-by-gender/
Start.io. "Distribution of Amazon Mobile Shoppers in The Nordic Countries as of March 2023, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Mar 2023, /statistics/1365219/nordics-amazon-mobile-audience-by-gender/
Start.io, Distribution of Amazon mobile shoppers in the Nordic countries as of March 2023, by gender ÌÇÐÄÆƽâ°æ, /statistics/1365219/nordics-amazon-mobile-audience-by-gender/ (last visited July 22, 2026)
Distribution of Amazon mobile shoppers in the Nordic countries as of March 2023, by gender [Graph], Start.io, March 20, 2023. [Online]. Available: /statistics/1365219/nordics-amazon-mobile-audience-by-gender/
