* Results for years prior to 2018 are taken from reports also published by the same source. Calculations are made without taking value added tax into consideration.
The source identifies e-commerce as orders made through online channels, excluding via telephone, fax, call center, e-mail etc. Products or services may be delivered online or offline. Likewise, purchasing channels may be online and offline.
Citation formats
Market volume of online-only retail Turkey 2013-2018
This statistic displays the market volume of online-only retail in Turkey from 2013 to 2018, by category. Online marketplaces had the largest market volume with **** billion Turkish lira in 2018, marking an increase of about * billion Turkish lira on the previous year. After marketplaces, multi-category online retail and specialized internet shopping sites had the largest market volume in 2018 at *** billion and *** billion Turkish lira respectively.
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Deloitte, & TÃœBÄ°SAD. (April 1, 2019). Market volume of online-only retail in Turkey from 2013 to 2018 (in billion Turkish lira), by category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/990622/market-volume-online-only-retail-turkey-by-category/
Deloitte, und TÃœBÄ°SAD. "Market volume of online-only retail in Turkey from 2013 to 2018 (in billion Turkish lira), by category." Chart. April 1, 2019. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/990622/market-volume-online-only-retail-turkey-by-category/
Deloitte, TÃœBÄ°SAD. (2019). Market volume of online-only retail in Turkey from 2013 to 2018 (in billion Turkish lira), by category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/990622/market-volume-online-only-retail-turkey-by-category/
Deloitte, and TÃœBÄ°SAD. "Market Volume of Online-only Retail in Turkey from 2013 to 2018 (in Billion Turkish Lira), by Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Apr 2019, /statistics/990622/market-volume-online-only-retail-turkey-by-category/
Deloitte & TÃœBÄ°SAD, Market volume of online-only retail in Turkey from 2013 to 2018 (in billion Turkish lira), by category ÌÇÐÄÆƽâ°æ, /statistics/990622/market-volume-online-only-retail-turkey-by-category/ (last visited July 27, 2026)
Market volume of online-only retail in Turkey from 2013 to 2018 (in billion Turkish lira), by category [Graph], Deloitte, & TÃœBÄ°SAD, April 1, 2019. [Online]. Available: /statistics/990622/market-volume-online-only-retail-turkey-by-category/
