In 2022, electronics and media constituted the main e-commerce segment in Kenya, with a share of ** percent. Fashion followed closely, with ** percent of the market share. Overall, Kenya's e-commerce revenue is projected to reach approximately *** billion U.S. dollars by 2027.
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PPRO. (September 29, 2022). Leading e-commerce segments in Kenya as of 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 18, 2026, from /statistics/1267197/leading-e-commerce-sectors-in-kenya/
PPRO. "Leading e-commerce segments in Kenya as of 2022." Chart. September 29, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 18, 2026. /statistics/1267197/leading-e-commerce-sectors-in-kenya/
PPRO. (2022). Leading e-commerce segments in Kenya as of 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 18, 2026. /statistics/1267197/leading-e-commerce-sectors-in-kenya/
PPRO. "Leading E-commerce Segments in Kenya as of 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 29 Sep 2022, /statistics/1267197/leading-e-commerce-sectors-in-kenya/
PPRO, Leading e-commerce segments in Kenya as of 2022 ÌÇÐÄÆƽâ°æ, /statistics/1267197/leading-e-commerce-sectors-in-kenya/ (last visited July 18, 2026)
Leading e-commerce segments in Kenya as of 2022 [Graph], PPRO, September 29, 2022. [Online]. Available: /statistics/1267197/leading-e-commerce-sectors-in-kenya/
