In 2019, the advertising spending on app installs amounted to 57.8 billion U.S. dollars worldwide. Driven by mobile user addition in developing countries in Africa, India, China and Indonesia, global app install ad spend is set to grow to 118 billion U.S dollars by the end of 2022
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AppsFlyer. (February 13, 2020). Mobile app install advertising expenditures worldwide from 2017 to 2022 (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/986536/mobile-app-install-advertising-spending-global/
AppsFlyer. "Mobile app install advertising expenditures worldwide from 2017 to 2022 (in billion U.S. dollars)." Chart. February 13, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/986536/mobile-app-install-advertising-spending-global/
AppsFlyer. (2020). Mobile app install advertising expenditures worldwide from 2017 to 2022 (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/986536/mobile-app-install-advertising-spending-global/
AppsFlyer. "Mobile App Install Advertising Expenditures Worldwide from 2017 to 2022 (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Feb 2020, /statistics/986536/mobile-app-install-advertising-spending-global/
AppsFlyer, Mobile app install advertising expenditures worldwide from 2017 to 2022 (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/986536/mobile-app-install-advertising-spending-global/ (last visited July 21, 2026)
Mobile app install advertising expenditures worldwide from 2017 to 2022 (in billion U.S. dollars) [Graph], AppsFlyer, February 13, 2020. [Online]. Available: /statistics/986536/mobile-app-install-advertising-spending-global/
