The brands are monitored on the basis of approximately 200 distinct characteristics, which are allocated to 15 positive perceptional dimensions (value drivers) and 15 negative perceptional dimensions (risk drivers). The scale states each dimension's frequency relative to all statements about the brand in the defined time period. Together, these 15 dimensions make up the media perception
TheBrandTicker of Adwired measures how companies and brands are actually talked about, based on information gathered from print, online, and social media. Contributions (clippings) from approx. 15’000 international print, 750’000 online, and 250 million social media, as well as financial market information (market capitalization of companies) form the basis of the analysis. Social media consist primarily of blogs, Facebook, and forum contributions. Low text content like Twitter is excluded.
Missing percentage points to 100 percent are due to rounding.
Citation formats
Worldwide media perception of Delhaize 2020, by characteristic
An analysis of media statements about the Dutch brand Delhaize, published by , shows that percent of global media content in 2020 described the supermarket operator brand's quality in a positive manner.
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Adwired AG. (March 3, 2021). Worldwide media perception of the Delhaize brand in 2020, by characteristic [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/978687/worldwide-media-perception-of-delhaize/
Adwired AG. "Worldwide media perception of the Delhaize brand in 2020, by characteristic." Chart. March 3, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/978687/worldwide-media-perception-of-delhaize/
Adwired AG. (2021). Worldwide media perception of the Delhaize brand in 2020, by characteristic. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/978687/worldwide-media-perception-of-delhaize/
Adwired AG. "Worldwide Media Perception of The Delhaize Brand in 2020, by Characteristic." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Mar 2021, /statistics/978687/worldwide-media-perception-of-delhaize/
Adwired AG, Worldwide media perception of the Delhaize brand in 2020, by characteristic ÌÇÐÄÆƽâ°æ, /statistics/978687/worldwide-media-perception-of-delhaize/ (last visited July 23, 2026)
Worldwide media perception of the Delhaize brand in 2020, by characteristic [Graph], Adwired AG, March 3, 2021. [Online]. Available: /statistics/978687/worldwide-media-perception-of-delhaize/
