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Time taken to buy a luxury item in China as of July 2020

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Sources

Release date

October 2020

Region

China

Survey time period

April to July 2020

Number of respondents

approx. 1,600 luxury consumers

Age group

18 years and older

Supplementary notes

Survey question:
When recently shopping for luxury items, how long time did it take for you from the moment of interest in the product to purchasing it?

The results of China's luxury consumer study combines Tencent platform users' survey responses and Tencent data of Chinese luxury consumers.

Citation formats

Time used to make a luxury purchase decision in China 2020

Published by
Bruna Rocco,
Nov 13, 2020
According to the results of a survey about the luxury consumption in China in 2020, around ** percent of surveyed luxury consumers who shopped between April and July of 2020 purchased a luxury item within one month from the moment of interest in it. Only *** percent of respondents deliberated the purchasing decision for up to *** year.
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Topics

Luxury goods market in ChinaGlobal personal luxury goods industryLuxury marketing in ChinaLuxury goods in EuropeChow Tai Fook Jewellery Group
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