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Estimated annual expenditure on luxury goods in China as of June 2021, by distribution channel (in yuan)

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Sources

Release date

October 2021

Region

China

Survey time period

June 2020 to June 2021

Number of respondents

approx. 4,700 luxury consumers

Age group

18-55 years

Special properties

among mainland China consumers

Supplementary notes

* Estimated.

One yuan equals approximately 0.16 U.S. dollars and 0.14 euros (as of November 2021).

Citation formats

Annual spending on purchasing luxury goods in China 2021, by channel

Published by
Bruna Rocco,
Nov 16, 2021
According to the results of a survey about luxury consumption in China in 2021, consumers spent on average ** yuan a year on buying luxury goods on mini-programs of luxury brands. In comparison, luxury consumers spent ** yuan annually on brand websites.
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Luxury goods market in ChinaGlobal personal luxury goods industryLuxury marketing in ChinaLuxury goods in EuropeChow Tai Fook Jewellery Group
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