From 2024 to 2025, all the analyzed regions saw similar rates of growth in the lifetime value (LTV) of subscription app users who did not use a trial over a twelve-month period. Overall, the United States saw the most growth, with the LTV increasing from an initial U.S. dollars to U.S. dollars after a year, which represents an increment of *** percent. In contrast, Latin America experienced the least growth, with a change of ** percent over a year.
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Adapty. (July 14, 2025). Subscription app user lifetime value (LTV) without trial from 2024 to 2025, by region (in U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 14, 2026, from /statistics/1619339/subscription-app-user-ltv-without-trial-by-region/
Adapty. "Subscription app user lifetime value (LTV) without trial from 2024 to 2025, by region (in U.S. dollars)." Chart. July 14, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 14, 2026. /statistics/1619339/subscription-app-user-ltv-without-trial-by-region/
Adapty. (2025). Subscription app user lifetime value (LTV) without trial from 2024 to 2025, by region (in U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 14, 2026. /statistics/1619339/subscription-app-user-ltv-without-trial-by-region/
Adapty. "Subscription App User Lifetime Value (Ltv) without Trial from 2024 to 2025, by Region (in U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Jul 2025, /statistics/1619339/subscription-app-user-ltv-without-trial-by-region/
Adapty, Subscription app user lifetime value (LTV) without trial from 2024 to 2025, by region (in U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1619339/subscription-app-user-ltv-without-trial-by-region/ (last visited July 14, 2026)
Subscription app user lifetime value (LTV) without trial from 2024 to 2025, by region (in U.S. dollars) [Graph], Adapty, July 14, 2025. [Online]. Available: /statistics/1619339/subscription-app-user-ltv-without-trial-by-region/
