Between 2022 and 2025, the revenue generated by weekly in-app subscriptions showed significant growth. In 2022, subscriptions of this duration represented ** percent of total subscription revenue, while in 2025 this number grew to ** percent. Similarly, one-time purchases also saw growth, increasing from only *** percent of total revenue in 2022 to ** percent in 2025. In contrast, every other subscription duration suffered a decrease throughout the analyzed period, indicating a loss of interest in long-term subscription commitments.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Adapty. (July 14, 2025). Distribution of in-app subscription revenue from 2022 to 2025, by subscription duration [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1619218/share-of-in-app-subscription-revenue-by-duration/
Adapty. "Distribution of in-app subscription revenue from 2022 to 2025, by subscription duration." Chart. July 14, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1619218/share-of-in-app-subscription-revenue-by-duration/
Adapty. (2025). Distribution of in-app subscription revenue from 2022 to 2025, by subscription duration. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1619218/share-of-in-app-subscription-revenue-by-duration/
Adapty. "Distribution of In-app Subscription Revenue from 2022 to 2025, by Subscription Duration." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Jul 2025, /statistics/1619218/share-of-in-app-subscription-revenue-by-duration/
Adapty, Distribution of in-app subscription revenue from 2022 to 2025, by subscription duration ÌÇÐÄÆƽâ°æ, /statistics/1619218/share-of-in-app-subscription-revenue-by-duration/ (last visited July 28, 2026)
Distribution of in-app subscription revenue from 2022 to 2025, by subscription duration [Graph], Adapty, July 14, 2025. [Online]. Available: /statistics/1619218/share-of-in-app-subscription-revenue-by-duration/
