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Average price of annual app subscription from 2022 to 2025, by region (in U.S. dollars)

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Sources

Release date

July 2025

Region

Worldwide

Survey time period

2022 to 2025

Special properties

Apple App Store only, proceeds after Apple's 15% / 30% commission

Supplementary notes

The information is based on anonymized in-app subscription data from the App Store.

The source analyzed 1.9 billion U.S. dollars in revenue across more than 11,000 apps. 

Citation formats

Annual app subscription average price 2022-2025, by region

Published by
Christy Tila,
Jul 29, 2025

From 2022 to 2025, Europe and the United States saw slight but constant increases in the average price of annual app subscriptions. The average price of annual subscriptions in Europe grew from **** U.S. dollars in 2022 to ** U.S. dollars in 2025, while the price in the United States increased from **** U.S. dollars to **** U.S. dollars in the same period. In contrast, the regions of Asia-Pacific, Middle East and Africa, and Latin America all reached a peak in average prices in 2024 and saw a slight decline in the value of annual subscriptions in 2025.

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