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Subscription app user 12-month life time value (LTV) in select markets in 2024 and 2025 (in U.S. dollars)

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Source

Release date

July 2025

Region

Worldwide

Survey time period

2024 to 2025

Special properties

Apple App Store only, proceeds after Apple's 15% / 30% commission

Supplementary notes

The information is based on anonymized in-app subscription data from the App Store.

The source analyzed 1.9 billion U.S. dollars in revenue across more than 11,000 apps. 

Citation formats

Subscription app user yearly LTV in select markets 2024-2025

Published by
Christy Tila,
Jul 29, 2025

From 2024 to 2025, Japan was the market with the highest yearly lifetime value (LTV) per subscription app user among the selected markets, reaching U.S. dollars per user. The United States led the North America region with **** U.S. dollars per user, while markets such as Israel and Norway ranked highly with U.S. dollars and U.S. dollars per subscription user, respectively.

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Always free
Access limited to Free Statistics. Premium Statistics are not included.
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per month, billed annually 1
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  • Premium Statistics

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