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Mobile app subscription conversion rate from 2024 to 2025, by funnel and app category

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Source

Release date

July 2025

Region

Worldwide

Survey time period

2024 to 2025

Special properties

Apple App Store only, proceeds after Apple's 15% / 30% commission

Supplementary notes

The information is based on anonymized in-app subscription data from the App Store.

The source analyzed 1.9 billion U.S. dollars in revenue across more than 11,000 apps. 

Citation formats

App subscription conversion rates 2024-2025, by funnel and app category

Published by
Christy Tila,
Jul 29, 2025

From 2024 to 2025, free trials showed consistently higher conversion rates into paid subscriptions across app categories in comparison to other types of funnels, such as direct purchases. In health and fitness apps, free trial to paid subscription had a conversion rate of **, while installation to trial had a much lower conversion rate of **. The funnel of direct paywalls after installation performed the best with photo and video app among all app categories, but still at lower conversion rates than the other funnels. 

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Topics

Mobile app monetizationAppleSmartphonesiPhoneMobile app usage
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
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  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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