In 2022, an estimated five percent of U.S. consumers, aged 18 to 44, stated they are not planning to celebrate Valentine's Day, but do intend to purchase "anti-Valentine's Day" gifts to mark the occasion. None of the survey respondents over the age of ** intended to buy such items this year.
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National Retail Federation. (January 31, 2022). Percentage of consumers who plan to purchase "anti-Valentine's Day" gifts instead of celebrating in the United States in 2022, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/965339/consumers-who-purchase-anti-valentine-s-day-gifts-by-age-us/
National Retail Federation. "Percentage of consumers who plan to purchase "anti-Valentine's Day" gifts instead of celebrating in the United States in 2022, by age group." Chart. January 31, 2022. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/965339/consumers-who-purchase-anti-valentine-s-day-gifts-by-age-us/
National Retail Federation. (2022). Percentage of consumers who plan to purchase "anti-Valentine's Day" gifts instead of celebrating in the United States in 2022, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/965339/consumers-who-purchase-anti-valentine-s-day-gifts-by-age-us/
National Retail Federation. "Percentage of Consumers Who Plan to Purchase "Anti-valentine's Day" Gifts Instead of Celebrating in The United States in 2022, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Jan 2022, /statistics/965339/consumers-who-purchase-anti-valentine-s-day-gifts-by-age-us/
National Retail Federation, Percentage of consumers who plan to purchase "anti-Valentine's Day" gifts instead of celebrating in the United States in 2022, by age group ÌÇÐÄÆƽâ°æ, /statistics/965339/consumers-who-purchase-anti-valentine-s-day-gifts-by-age-us/ (last visited August 03, 2026)
Percentage of consumers who plan to purchase "anti-Valentine's Day" gifts instead of celebrating in the United States in 2022, by age group [Graph], National Retail Federation, January 31, 2022. [Online]. Available: /statistics/965339/consumers-who-purchase-anti-valentine-s-day-gifts-by-age-us/
