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Leading locations consumers plan to go Valentine's Day shopping in the United States in 2026

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Sources

Release date

January 2026

Region

United States

Survey time period

January 2 to 7, 2026

Number of respondents

7,791 respondents

Age group

18 years and older

Supplementary notes

 * E.g., Greeting card/ gift store, electronics store

Citation formats

Where Americans plan to shop for Valentine's Day gifts 2026

Published by
F. Watty,
Feb 5, 2026

In 2026, consumers in the United States intended to visit a variety of store types in order to buy a gift for Valentine's Day. That year, around ** percent of U.S. consumers planned to visit discount stores. At about ** percent, however, the lion's share intended to do their Valentine's Day gift shopping online.

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Statistics on " Department stores in the U.S. "

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Other statistics that may interest you Department stores in the U.S.

Industry overview

5

Sales of leading companies

7

Advertising spending

4

Store numbers

5

Consumer behavior

6

Holiday shopping

8

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Topics

Department stores in the U.S. Cosmetics industry in the U.S.Apparel market in the U.S.E-commerce in the United StatesRetail market in the U.S.
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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Starter Account

For single users
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per month, billed annually 1
Buy now
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  • Premium Statistics

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Professional Account

For teams of up to 99 users
Talk to sales for pricing
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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