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January 2019
Worldwide
September 19 to October 4, 2018
2,229 respondents
large enterprises, small businesses, agencies and government and non-profit organizations
* Level 5 companies are the five percent of overall respondents who had the highest level of design adoption on a scale of one to five. The source labels these companies as 'Visionaries', with a design philosophy that design is business strategy. Level 5 companies are robust in all dimensions of maturity, but what really separates them from others is design鈥檚 involvement in strategy. Design brings a unique lens to strategy through exploratory user research techniques, trends and foresight research that assess product market fit, and the delivery of unified cross-platform strategies.
Multiple answers were possible.
Original question: 鈥淥ur design team has had proven impact on: 鈥
