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* Level 3 companies are the 21 percent of overall respondents who had the middle level of design adoption on a scale of one to five. The source labels these companies as 'Architects', with a design philosophy that design is a standardized scalable process. Formalizing design as a scalable function is a marquee trait for Level 3 businesses. They have moved beyond basic participatory design processes and have shared ownership, role clarity, joint accountability, and more documentation of their now more substantial design practices. This enables design to support more complex product ecosystems while integrating itself into equally complex internal operating structures.
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Original question: “Our design team has had proven impact on: ”