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Spaniards like tendering their skin, or so it would seem when looking at the market shares of cosmetic products in recent years. From 2013 to 2024, skin care products were the most consumed type of cosmetics among the Spanish population, with shares taking up over ** percent of the market throughout a great part of this period. General toiletries held the second-largest share, making up **** percent of the market in 2024. These figures translate into revenues of over **** billion euros generated from the sales of skin care and toiletries products in 2023. 

Cosmetics and perfumery consumer trends in Spain

According to the results of a recent survey, personal and oral hygiene items were the most used personal care products by Spanish consumers, as stated by around ** percent of surveyed respondents. Spain also seems to be quite fond of fragrances and perfumes, as reported by ** percent of participants.

Spain and the European beauty and personal care sector

As of 2021, Spain stood out as one of the largest consumers of beauty and personal care products in Europe. In that same year, the European country that most generated value from the consumption of these products was Germany, at approximately **** billion euros. France and Italy followed second and third, with their consumption values reaching about **** billion euros and **** billion euros, respectively. The cosmetic industry in Europe saw a certain degree of growth in recent years, with a consumption value reaching ** million euros in 2023.