The question was phrased by the source as follows: "If you are signed into an account with a digital platform, would you consider any of the following instances a
misuse of your personal information?"
Only respondents considering the statements as misuses are displayed.
Citation formats
Opinion on perceived misuse when signed in to digital platforms Australia 2018 by age
This statistic shows the results of a survey about perceived misuse of personal information for targeted advertising purposes when signed in across Australia as of August 2018, by age. During the survey period, ** percent of respondents from Australia aged 18 to 24 years and ** percent of respondents over 80 years stated to consider revealing personal information about themselves or another customer/user as misuse.
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ACCC. (November 15, 2018). Perceived misuse of personal information for targeted advertising purposes when signed in across Australia as of August 2018, by age [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/957443/australia-tracking-online-behavior-when-signed-in-for-targeted-ad-purposes-by-age/
ACCC. "Perceived misuse of personal information for targeted advertising purposes when signed in across Australia as of August 2018, by age." Chart. November 15, 2018. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/957443/australia-tracking-online-behavior-when-signed-in-for-targeted-ad-purposes-by-age/
ACCC. (2018). Perceived misuse of personal information for targeted advertising purposes when signed in across Australia as of August 2018, by age. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/957443/australia-tracking-online-behavior-when-signed-in-for-targeted-ad-purposes-by-age/
ACCC. "Perceived Misuse of Personal Information for Targeted Advertising Purposes When Signed in across Australia as of August 2018, by Age." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Nov 2018, /statistics/957443/australia-tracking-online-behavior-when-signed-in-for-targeted-ad-purposes-by-age/
ACCC, Perceived misuse of personal information for targeted advertising purposes when signed in across Australia as of August 2018, by age ÌÇÐÄÆƽâ°æ, /statistics/957443/australia-tracking-online-behavior-when-signed-in-for-targeted-ad-purposes-by-age/ (last visited August 05, 2026)
Perceived misuse of personal information for targeted advertising purposes when signed in across Australia as of August 2018, by age [Graph], ACCC, November 15, 2018. [Online]. Available: /statistics/957443/australia-tracking-online-behavior-when-signed-in-for-targeted-ad-purposes-by-age/
