This chart depicts the results of a poll conducted among Italian companies operating in digital advertising in 2018. The vast majority of companies wanting to advertise did offer a platform of data management to their customers and ** percent of them had a contract of use to one or more platforms.
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IAB (U.S.). (November 9, 2018). Share of advertisers using data management platforms (DMP) in Italy as of 2018, by type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/947626/data-management-platforms-use-among-advertisers-in-italy/
IAB (U.S.). "Share of advertisers using data management platforms (DMP) in Italy as of 2018, by type." Chart. November 9, 2018. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/947626/data-management-platforms-use-among-advertisers-in-italy/
IAB (U.S.). (2018). Share of advertisers using data management platforms (DMP) in Italy as of 2018, by type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/947626/data-management-platforms-use-among-advertisers-in-italy/
IAB (U.S.). "Share of Advertisers Using Data Management Platforms (Dmp) in Italy as of 2018, by Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Nov 2018, /statistics/947626/data-management-platforms-use-among-advertisers-in-italy/
IAB (U.S.), Share of advertisers using data management platforms (DMP) in Italy as of 2018, by type ÌÇÐÄÆƽâ°æ, /statistics/947626/data-management-platforms-use-among-advertisers-in-italy/ (last visited July 26, 2026)
Share of advertisers using data management platforms (DMP) in Italy as of 2018, by type [Graph], IAB (U.S.), November 9, 2018. [Online]. Available: /statistics/947626/data-management-platforms-use-among-advertisers-in-italy/
