based on information supplied by 25 participating companies
Supplementary notes
The number provided for 2018 is a forecast. The source adds the following information: "2018 forecast figure is based on actuals of January – August 2018 and adding an estimate for September – December 2018 (based on extrapolation of monthly YoY growth per respondent)."
Citation formats
Total programmatic ad impressions sold in the Netherlands 2013-2018
This statistic shows the results of an analysis on the total volume of programmatic ad impressions sold in the Netherlands from 2013 to 2017, with a forecast for 2018 (in billions). Programmatic ad buying concerns the use of software to purchase digital advertising. This is opposed to the use of human ad buyers and salespeople, as programmatic advertising tries to remove humans from the process of purchasing advertisement space. In 2017, approximately *** billion programmatic ad impressions were sold in the Netherlands. This is a decrease when compared to the previous year.
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IAB Nederland. (October 11, 2018). Total volume of the programmatic advertising market in the Netherlands from 2013 to 2017 with a forecast for 2018 (in billions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/932674/total-programmatic-ad-impressions-sold-in-the-netherlands/
IAB Nederland. "Total volume of the programmatic advertising market in the Netherlands from 2013 to 2017 with a forecast for 2018 (in billions)." Chart. October 11, 2018. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/932674/total-programmatic-ad-impressions-sold-in-the-netherlands/
IAB Nederland. (2018). Total volume of the programmatic advertising market in the Netherlands from 2013 to 2017 with a forecast for 2018 (in billions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/932674/total-programmatic-ad-impressions-sold-in-the-netherlands/
IAB Nederland. "Total Volume of The Programmatic Advertising Market in The Netherlands from 2013 to 2017 with a Forecast for 2018 (in Billions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Oct 2018, /statistics/932674/total-programmatic-ad-impressions-sold-in-the-netherlands/
IAB Nederland, Total volume of the programmatic advertising market in the Netherlands from 2013 to 2017 with a forecast for 2018 (in billions) ÌÇÐÄÆƽâ°æ, /statistics/932674/total-programmatic-ad-impressions-sold-in-the-netherlands/ (last visited July 22, 2026)
Total volume of the programmatic advertising market in the Netherlands from 2013 to 2017 with a forecast for 2018 (in billions) [Graph], IAB Nederland, October 11, 2018. [Online]. Available: /statistics/932674/total-programmatic-ad-impressions-sold-in-the-netherlands/
