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Mobile display advertising in the Netherlands, either through a smartphone browser or in-app, saw a significant growth in 2018, its market size growing times. In previous years, mobile did play a part in Dutch display advertising but much less so than in 2018. No reason is given for this sudden increase, although one might argue it could be attributed to the growth of Dutch influencers. "Display", of which the numbers provided here are but a part, is one of categories in digital advertising, with the other *** being "Search" and "Classifieds & Directories". Search is the biggest category in the Netherlands. In 2018, the annual expenditure on paid search advertising in the Netherlands was over *** million euros and this figure was expected to grow to roughly *** billion euros by 2021.