Netherlands social media Gen X 2020| ��ƽ��

Most popular social media platforms for Generation X in the Netherlands 2020

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Release date

2020

More information

Region

Netherlands

Survey time period

January 2020

Number of respondents

7,000*

Age group

40-64 years

Method of interview

Online survey

Supplementary notes

The source states that the numbers provided are "a projection of the results based on the following: number of residents in the Netherlands, target audience (15 years and older), internet penetration rate and the population [target audience x the internet penetration rate]." * The used sample is a representative reflection of the Dutch population of 15 years and older.

Citation formats

YouTube was the third-most popular social media platform of Dutch Gen X, or 40-to-64-year olds, in 2020, losing out to Facebook and WhatsApp in terms of popularity. Roughly ** percent of survey respondents indicated they actively make use of WhatsApp. WhatsApp and Facebook remain the two most popular online social platforms in the Netherlands, with more than *** million users each.

Mobile video is gaining relevance
Amongst all generations, accessing online video through smartphone instead of desktop devices is increasing. Since 2015, the penetration rate of videos viewed online on a smartphone has steadily increased with Generation X, with the usage rate standing at ** percent for people aged between 37 and 56 880639 during the most recently measured period. For Generation Z, people between the ages of ** and **, the penetration rate stood up at ** percent.

YouTube usage across generations
With a total of over **** million users in 2021, the number of registered users on YouTube in the Netherlands still continues to increase. A March 2020 survey found that approximately ** percent of YouTube users in the Netherlands accessed the platform to watch music videos. In total, ** percent of Generation X online users utilized the platform for this purpose.