based on information supplied by 25 participating companies
Supplementary notes
* The number provided for 2018 is a forecast. The source adds the following information: "2018 forecast figure is based on actuals of January – August 2018 and adding an estimate for September – December 2018 (based on extrapolation of monthly YoY growth per respondent)."
Citation formats
Average price of programmatic ad impressions sold in the Netherlands 2013-2018
This statistic shows the results of an analysis on the average eCPM of sold programmatic ad impressions in the Netherlands from 2013 to 2017, with a forecast for 2018 (in euros). Programmatic ad buying concerns the use of software to purchase digital advertising. This is opposed to the use of human ad buyers and salespeople, as programmatic advertising tries to remove humans from the process of purchasing advertisement space. eCPM, or effective cost per mille, is a metric used in digital advertising that indicates the estimated earnings for every 1,000 impressions on receives with a banner or an advertising campaign, regardless of the purchase method. In 2017, average eCPM prices in the Netherlands increased to **** euros.
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IAB Nederland. (October 11, 2018). Average eCPM of programmatic ad impressions sold in the Netherlands from 2013 to 2017 with a forecast for 2018 (in euros) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/932684/average-price-of-programmatic-ad-impressions-sold-in-the-netherlands/
IAB Nederland. "Average eCPM of programmatic ad impressions sold in the Netherlands from 2013 to 2017 with a forecast for 2018 (in euros)." Chart. October 11, 2018. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/932684/average-price-of-programmatic-ad-impressions-sold-in-the-netherlands/
IAB Nederland. (2018). Average eCPM of programmatic ad impressions sold in the Netherlands from 2013 to 2017 with a forecast for 2018 (in euros). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/932684/average-price-of-programmatic-ad-impressions-sold-in-the-netherlands/
IAB Nederland. "Average Ecpm of Programmatic Ad Impressions Sold in The Netherlands from 2013 to 2017 with a Forecast for 2018 (in Euros)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Oct 2018, /statistics/932684/average-price-of-programmatic-ad-impressions-sold-in-the-netherlands/
IAB Nederland, Average eCPM of programmatic ad impressions sold in the Netherlands from 2013 to 2017 with a forecast for 2018 (in euros) ÌÇÐÄÆƽâ°æ, /statistics/932684/average-price-of-programmatic-ad-impressions-sold-in-the-netherlands/ (last visited July 29, 2026)
Average eCPM of programmatic ad impressions sold in the Netherlands from 2013 to 2017 with a forecast for 2018 (in euros) [Graph], IAB Nederland, October 11, 2018. [Online]. Available: /statistics/932684/average-price-of-programmatic-ad-impressions-sold-in-the-netherlands/
