The source states that the numbers provided are "a projection of the results based on the following: number of residents in the Netherlands, target audience (15 years and older), internet penetration rate and the population [target audience x the internet penetration rate]."
The used sample is a representative reflection of the Dutch population of 15 years and older.
Citation formats
Baby Boomer social media usage in the Netherlands 2020, by platform
Dutch baby boomers, or people ages 65 to 79, for the most part used WhatsApp and Facebook, but not any other social media platforms in 2020. Roughly ** percent of the respondents indicated they actively make use of Facebook. WhatsApp and Facebook remain the two most popular online social platforms in the Netherlands, with more than *** million users each.
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Newcom. (January 25, 2020). Most popular social media platforms among Baby Boomers in the Netherlands as of January 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/697060/share-baby-boomers-actively-using-social-media-the-netherlands-by-social-network/
Newcom. "Most popular social media platforms among Baby Boomers in the Netherlands as of January 2020." Chart. January 25, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/697060/share-baby-boomers-actively-using-social-media-the-netherlands-by-social-network/
Newcom. (2020). Most popular social media platforms among Baby Boomers in the Netherlands as of January 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/697060/share-baby-boomers-actively-using-social-media-the-netherlands-by-social-network/
Newcom. "Most Popular Social Media Platforms among Baby Boomers in The Netherlands as of January 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Jan 2020, /statistics/697060/share-baby-boomers-actively-using-social-media-the-netherlands-by-social-network/
Newcom, Most popular social media platforms among Baby Boomers in the Netherlands as of January 2020 ÌÇÐÄÆƽâ°æ, /statistics/697060/share-baby-boomers-actively-using-social-media-the-netherlands-by-social-network/ (last visited July 31, 2026)
Most popular social media platforms among Baby Boomers in the Netherlands as of January 2020 [Graph], Newcom, January 25, 2020. [Online]. Available: /statistics/697060/share-baby-boomers-actively-using-social-media-the-netherlands-by-social-network/
