�����ƽ��

Music label Spinnin' Records was the leading YouTube channel in the Netherlands as of May 5, 2026, with over ** million subscribers. Short video creator Scottsreality ranked second with about **** million followers. A noticeable feature of Dutch YouTubers is their international appeal. Make-up artist and co-host of Eurovision 2020 in Rotterdam NikkieTutorials and Iranian-Dutch gamer Atro are examples of YouTubers who do not produce videos in Dutch. 

YouTube appeals to all ages

Google’s video service was the Netherlands’ second-most used social platform, with nearly ** million overall users and about *** million daily active users in 2023. As of July 2024, the Netherlands ranked seventh in terms of YouTube penetration worldwide, with approximately ** percent of the country's digital population using the popular video platform.

Let’s play a game: Twitch in the Netherlands

In April 2024, GameMeneer was the most-followed Dutch streamer on dedicated game streaming service Twitch, followed by “Serpent” and Milanknol. In 2022, Twitch was only used by approximately one in ** social media users in the Netherlands, while YouTube was the leading social video platform.