B2B sellers in the United States who primarily offer self-service versus human-assisted service for purchasing as of February 2017, by product and service
Characteristic
Entirely self-service
Mostly self-service, but with some human-assisted service as necessary to facilitate the sale
An equal mix between self-service and human-assisted service
Mostly human-assisted service, but with some self-service as necessary to faciliate the sale
Entirely human-assisted service - buyer engages with sales staff to complete a transaction
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This table displays the percentage of B2B sellers in the United States who primarily offer self-service versus human-assisted service for purchasing, sorted by product and service. According to the *** findings, ** percent of B2B sellers stated that they primarily only offered self-service when it came to B2B buyers purchasing of digital products, while in comparison only **** percent reported the opposite stating that they provided entirely human-assisted services in such purchases.
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eMarketer. (September 25, 2018). B2B sellers in the United States who primarily offer self-service versus human-assisted service for purchasing as of February 2017, by product and service [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/917628/b2b-sellers-primarily-offer-self-service-versus-human-assisted-service-purchasing-by-product-service/
eMarketer. "B2B sellers in the United States who primarily offer self-service versus human-assisted service for purchasing as of February 2017, by product and service." Chart. September 25, 2018. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/917628/b2b-sellers-primarily-offer-self-service-versus-human-assisted-service-purchasing-by-product-service/
eMarketer. (2018). B2B sellers in the United States who primarily offer self-service versus human-assisted service for purchasing as of February 2017, by product and service. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/917628/b2b-sellers-primarily-offer-self-service-versus-human-assisted-service-purchasing-by-product-service/
eMarketer. "B2b Sellers in The United States Who Primarily Offer Self-service versus Human-assisted Service for Purchasing as of February 2017, by Product and Service." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Sep 2018, /statistics/917628/b2b-sellers-primarily-offer-self-service-versus-human-assisted-service-purchasing-by-product-service/
eMarketer, B2B sellers in the United States who primarily offer self-service versus human-assisted service for purchasing as of February 2017, by product and service ÌÇÐÄÆƽâ°æ, /statistics/917628/b2b-sellers-primarily-offer-self-service-versus-human-assisted-service-purchasing-by-product-service/ (last visited July 31, 2026)
B2B sellers in the United States who primarily offer self-service versus human-assisted service for purchasing as of February 2017, by product and service [Graph], eMarketer, September 25, 2018. [Online]. Available: /statistics/917628/b2b-sellers-primarily-offer-self-service-versus-human-assisted-service-purchasing-by-product-service/
