In 2024, the D2C (direct-to-consumer) subsector was the highest funded in the e-commerce industry with a share of about ** percent in India. This was followed by B2C (business-to-consumer) e-commerce with a share of over ** percent.
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Inc42. (January 5, 2025). Share of ecommerce funding across India in 2024, by subsector [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 20, 2026, from /statistics/1370145/india-ecommerce-funding-share-by-subsector/
Inc42. "Share of ecommerce funding across India in 2024, by subsector ." Chart. January 5, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 20, 2026. /statistics/1370145/india-ecommerce-funding-share-by-subsector/
Inc42. (2025). Share of ecommerce funding across India in 2024, by subsector . ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 20, 2026. /statistics/1370145/india-ecommerce-funding-share-by-subsector/
Inc42. "Share of Ecommerce Funding across India in 2024, by Subsector ." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 5 Jan 2025, /statistics/1370145/india-ecommerce-funding-share-by-subsector/
Inc42, Share of ecommerce funding across India in 2024, by subsector ÌÇÐÄÆÆ½â°æ, /statistics/1370145/india-ecommerce-funding-share-by-subsector/ (last visited July 20, 2026)
Share of ecommerce funding across India in 2024, by subsector [Graph], Inc42, January 5, 2025. [Online]. Available: /statistics/1370145/india-ecommerce-funding-share-by-subsector/