| Characteristic | Share of occasional shoppers |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
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Source
Sources
Release date
February 2018
More information
Region
India
Survey time period
As of February 2018
Number of respondents
501 and 18,000 and 1,845 respondents
Special properties
occasional shoppers
Supplementary notes
The original survey question was phrased as follows: "Could you please tell me the top 3 reasons why you did choose to buy this [category] online? Only top rank considered for analysis.".
Occasional shoppers are defined by the source as having made 1 to 3 online apparel purchase in the last 6 months.
Data sourced from three different surveys.
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