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Leading sources of online orders in the fashion industry worldwide in 2022

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Source

Release date

April 2023

Region

Worldwide

Survey time period

2022

Supplementary notes

Source conducted a study based on an analysis of more than 37 million orders worldwide.

Citation formats

Top sources of fashion e-commerce orders worldwide 2022

Published by
Yihan Ma,
Sep 22, 2023
In 2022, the global leading source of online orders in the fashion segment, with a quarter of the share of total online orders, were affiliate stores. Content platforms followed with more than ** percent of the total fashion related orders, while only around ** percent of clothing orders came from cashback services.
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