Gross ad spend; it does not include payments made by Secom to advertising agencies and mediums*
Supplementary notes
According to x-rates.com, one Brazilian real equaled 0.248808 U.S. dollars on December 31, 2019.
The source does not specify the publication date. The release date given is the date of access.
Figures have been rounded.
Citation formats
Brazil: ad spending of the federal government 2009-2019
In 2019, the Brazilian federal government invested 168.85 million Brazilian reals (around 42 million U.S dollars at December 31, 2019 exchange rates) in advertising, down from 234.68 million reals (around 58 million U.S dollars at December 31, 2018 exchange rates) a year earlier.
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Secretaria Especial de Comunicação Social (Brazil), & Governo Federal do Brasil. (February 11, 2020). Advertising expenditure of the Brazilian federal government from 2009 to 2019 (in million Brazilian reals) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/897659/ad-spend-federal-government-brazil/
Secretaria Especial de Comunicação Social (Brazil), und Governo Federal do Brasil. "Advertising expenditure of the Brazilian federal government from 2009 to 2019 (in million Brazilian reals)." Chart. February 11, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/897659/ad-spend-federal-government-brazil/
Secretaria Especial de Comunicação Social (Brazil), Governo Federal do Brasil. (2020). Advertising expenditure of the Brazilian federal government from 2009 to 2019 (in million Brazilian reals). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/897659/ad-spend-federal-government-brazil/
Secretaria Especial de Comunicação Social (Brazil), and Governo Federal do Brasil. "Advertising Expenditure of The Brazilian Federal Government from 2009 to 2019 (in Million Brazilian Reals)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Feb 2020, /statistics/897659/ad-spend-federal-government-brazil/
Secretaria Especial de Comunicação Social (Brazil) & Governo Federal do Brasil, Advertising expenditure of the Brazilian federal government from 2009 to 2019 (in million Brazilian reals) ÌÇÐÄÆƽâ°æ, /statistics/897659/ad-spend-federal-government-brazil/ (last visited July 28, 2026)
Advertising expenditure of the Brazilian federal government from 2009 to 2019 (in million Brazilian reals) [Graph], Secretaria Especial de Comunicação Social (Brazil), & Governo Federal do Brasil, February 11, 2020. [Online]. Available: /statistics/897659/ad-spend-federal-government-brazil/
