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Channels that drive new product information among omnichannel shoppers in selected countries in 2017, by channel type

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Source

Release date

October 2017

Region

Worldwide

Survey time period

2017

Number of respondents

9,033 respondents

Special properties

omnichannel shoppers

Citation formats

Channels driving new product awareness according to shoppers worldwide 2017

Published by
Yihan Ma,
Aug 23, 2018
This statistic presents the most popular channels that drive new product information among omnichannel shoppers in selected countries in 2017. According to the findings, the channel that had the highest share of impact in terms of spreading new product information among omnichannel shoppers in the United States was through digital mediums such as websites or apps. During the surveyed period, 98 percent of respondents stated to having received their new product information through such channels. The channel that had the least amount of impact in terms of dispersing new product information among U.S. omnichannel shoppers was through retail stores, which only had a impact rate of 43 percent.
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* For commercial use only

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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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Starter Account

For single users
$199 USD
per month, billed annually 1
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  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

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For teams of up to 99 users
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