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Share of people having heard of or liked Amazon Prime in the United Kingdom (UK) in the 4th quarter 2023, by generation

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Source

Release date

January 2024

Region

United Kingdom

Survey time period

Q4 2023

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

The survey panel is representative of the country's population.
Date of release is date of last access.

Age is defined in generational terms by year of birth:
Millenials: 1982-1999
Generation X: 1965-1981
Baby Boomers: 1946-1964

Citation formats

Popularity and fame of Amazon Prime in the UK 2023, by generation

Published by
Yihan Ma,
Jan 16, 2024

A survey conducted in the last quarter of 2023 showed the perception that adults of different generations in the United Kingdom (UK) had of Amazon's subscription service Amazon Prime. ** to ** percent of respondents representing each generation were familiar with the platform. On average, appreciation for Amazon Prime was just ** percent in the UK over the surveyed time period, with Generation X bringing the average down.

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Topics

Amazon in the UKAmazonAmazon Prime DayE-commerce in the United Kingdom (UK)Online shopping in Europe
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
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  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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