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Importance of the availability of bingeable content in order to subscribe to a streaming service worldwide in 2021, by country

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Source

Release date

December 2021

Region

France, Germany, Italy, Spain, Sweden, United Kingdom, United States

Survey time period

September 17 to 20, 2021

Number of respondents

32,741 respondents

Age group

13 years and older

Special properties

active users of Whip Media's TV time app

Method of interview

Online survey

Supplementary notes

Original question: "How important was the availability of bingeable content in your decision to subscribe to an OTT streaming service?"

Citation formats

OTT subscribers based on bingeable content worldwide 2021, by country

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 20, 2022
Majority of users found the availability of binge-worthy content a very important motivation to subscribe to an over-the-top (OTT) streaming service regardless of their country, according to a survey from September 2021. In Italy, for example, of respondents stated that bingeable content was very important, whereas only **** percent said that this factor was not important at all in their decision to subscribe to a certian OTT service.
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