35,131 Instagram posts published from 6,540 influencers’ Instagram accounts with 1,000 – 500,000 followers; based on Mavrck platform, wider industry metrics may vary
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Instagram: average branded IGC engagement rate 2017, by follower count
This statistic presents the average engagement rate on branded influencer-generated content on Instagram worldwide in 2017, sorted by follower count. During the measured period, influencers with 100,000 to ** followers on the social media platform had an average engagement rate of **** percent per branded Instagram post.
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Mavrck. (January 3, 2018). Average engagement rate on branded influencer-generated content on Instagram worldwide in 2017, by follower count [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/862306/average-engagements-per-branded-instagram-post-influencer/
Mavrck. "Average engagement rate on branded influencer-generated content on Instagram worldwide in 2017, by follower count." Chart. January 3, 2018. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/862306/average-engagements-per-branded-instagram-post-influencer/
Mavrck. (2018). Average engagement rate on branded influencer-generated content on Instagram worldwide in 2017, by follower count. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/862306/average-engagements-per-branded-instagram-post-influencer/
Mavrck. "Average Engagement Rate on Branded Influencer-generated Content on Instagram Worldwide in 2017, by Follower Count." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Jan 2018, /statistics/862306/average-engagements-per-branded-instagram-post-influencer/
Mavrck, Average engagement rate on branded influencer-generated content on Instagram worldwide in 2017, by follower count ÌÇÐÄÆƽâ°æ, /statistics/862306/average-engagements-per-branded-instagram-post-influencer/ (last visited July 24, 2026)
Average engagement rate on branded influencer-generated content on Instagram worldwide in 2017, by follower count [Graph], Mavrck, January 3, 2018. [Online]. Available: /statistics/862306/average-engagements-per-branded-instagram-post-influencer/
