*Respondents met the criteria of consuming video media (streaming, broadcast TV, or cable and satellite TV) and audio media (streaming, radio, or podcast) at least once a month.
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Number of streaming media subscriptions in the United States 2017, by category
This statistic shows data on the share of consumers who pay for one or more subscriptions to selected media categories in the United States as of October 2017. During the survey, ** percent of respondents stated that they had paid subscriptions for one or more online video, TV, or movie streaming services.
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Salesforce Research. (January 16, 2018). Share of consumers who pay for one or more subscriptions to selected media categories in the United States as of October 2017 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/804435/multiple-subscriptions-selected-media-categories-us/
Salesforce Research. "Share of consumers who pay for one or more subscriptions to selected media categories in the United States as of October 2017." Chart. January 16, 2018. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/804435/multiple-subscriptions-selected-media-categories-us/
Salesforce Research. (2018). Share of consumers who pay for one or more subscriptions to selected media categories in the United States as of October 2017. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/804435/multiple-subscriptions-selected-media-categories-us/
Salesforce Research. "Share of Consumers Who Pay for One or More Subscriptions to Selected Media Categories in The United States as of October 2017." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Jan 2018, /statistics/804435/multiple-subscriptions-selected-media-categories-us/
Salesforce Research, Share of consumers who pay for one or more subscriptions to selected media categories in the United States as of October 2017 ÌÇÐÄÆƽâ°æ, /statistics/804435/multiple-subscriptions-selected-media-categories-us/ (last visited August 01, 2026)
Share of consumers who pay for one or more subscriptions to selected media categories in the United States as of October 2017 [Graph], Salesforce Research, January 16, 2018. [Online]. Available: /statistics/804435/multiple-subscriptions-selected-media-categories-us/
