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As of the first quarter of 2026, photo and video sharing app Snapchat had 483 million daily active users worldwide, up from 474 million global DAU in the fourth quarter of 2025. The app has seen steady increases in daily active users since the beginning of 2019, with a slight decrease in the fourth quarter of 2025 followed by a rebound in the latest quarter.

Snapchat is relevant for teenagers

Originally launched in 2011, Snapchat has become one of the most popular social messaging and photo-sharing apps worldwide, making its CEO and co-founder, Evan Spiegel, one of the world’s richest social media entrepreneurs. With over 900 million active users as of February 2025, Snapchat easily ranks among the most popular social networks worldwide. According to U.S. teenagers in fall 2023, Snapchat is the second most important social network of their generation, ahead of photo-sharing competitor Instagram and other networks such as X (Twitter) or Facebook. Overall, 48 percent of U.S. internet users aged 15 to 25 years were reportedly using Snapchat, the highest usage reach among any age group. When it comes to user satisfaction with social media, Snapchat’s performance is fair to middling. According to recent survey data, the social app scored 72 out of 100 points on a consumer satisfaction scale, ranking ahead of X and Facebook but behind Pinterest and its rival Instagram.