In 2021, Facebook was the social network with higher penetration rate, as it counted 36 million users in Italy. As of March 2021, Instagram followed with 28.8 million users and the professional social network LinkedIn ranked third with 20.7 million users.
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AGCOM. (July 12, 2021). Number of users of leading social networks in Italy in March 2021 (in millions) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 20, 2026, from /statistics/787390/main-social-networks-users-italy/
AGCOM. "Number of users of leading social networks in Italy in March 2021 (in millions)." Chart. July 12, 2021. ÌÇÐÄÆÆ½â°æ. Accessed July 20, 2026. /statistics/787390/main-social-networks-users-italy/
AGCOM. (2021). Number of users of leading social networks in Italy in March 2021 (in millions). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 20, 2026. /statistics/787390/main-social-networks-users-italy/
AGCOM. "Number of Users of Leading Social Networks in Italy in March 2021 (in Millions)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 12 Jul 2021, /statistics/787390/main-social-networks-users-italy/
AGCOM, Number of users of leading social networks in Italy in March 2021 (in millions) ÌÇÐÄÆÆ½â°æ, /statistics/787390/main-social-networks-users-italy/ (last visited July 20, 2026)
Number of users of leading social networks in Italy in March 2021 (in millions) [Graph], AGCOM, July 12, 2021. [Online]. Available: /statistics/787390/main-social-networks-users-italy/