Facebook was the most visited social media platform in Denmark in recent years, used by ** percent of the survey respondents in 2020. YouTube ranked second, followed by Instagram and LinkedIn. When asked how often they used Facebook, every second Dane stated to be using the platform several times a day. None of the respondents used Facebook less often than once a month.
Facebook worldwide
After launching in 2004, Facebook has gained massive popularity on a global scale and the number of Facebook users has increased dramatically over the past decade. One hundred million individuals were Facebook users in the third quarter of 2008. The corresponding figure for the second quarter of 2020 was over *** billion users.
Users' profiles
Despite it being popular among all age groups, some seemed to be more keen on using Facebook. Like most social media platforms, Facebook was most popular among the younger Danes – 16 to 24 years old – according to a survey conducted in 2018. Snapchat, Instagram and YouTube followed the same trend.
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AudienceProject. (September 17, 2020). Share of social media users in Denmark from 2016 to 2020, by social media site [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/861527/share-of-social-media-users-in-denmark-by-social-media-site/
AudienceProject. "Share of social media users in Denmark from 2016 to 2020, by social media site." Chart. September 17, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/861527/share-of-social-media-users-in-denmark-by-social-media-site/
AudienceProject. (2020). Share of social media users in Denmark from 2016 to 2020, by social media site. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/861527/share-of-social-media-users-in-denmark-by-social-media-site/
AudienceProject. "Share of Social Media Users in Denmark from 2016 to 2020, by Social Media Site." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Sep 2020, /statistics/861527/share-of-social-media-users-in-denmark-by-social-media-site/
AudienceProject, Share of social media users in Denmark from 2016 to 2020, by social media site ÌÇÐÄÆƽâ°æ, /statistics/861527/share-of-social-media-users-in-denmark-by-social-media-site/ (last visited July 31, 2026)
Share of social media users in Denmark from 2016 to 2020, by social media site [Graph], AudienceProject, September 17, 2020. [Online]. Available: /statistics/861527/share-of-social-media-users-in-denmark-by-social-media-site/
