In recent years, Facebook has been the most popular social media site among Swedes, used by ** percent of respondents in 2020. The second most popular social media site was Instagram, used by ** percent.
The share of Swedes on social media had increased steadily over the past decade, reaching ** percent of Swedes participating in a social media platform.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
AudienceProject. (September 17, 2020). Share of social media users in Sweden from 2016 to 2020, by platform [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 02, 2026, from /statistics/1058040/usage-of-social-media-sites-by-gender-sweden/
AudienceProject. "Share of social media users in Sweden from 2016 to 2020, by platform." Chart. September 17, 2020. ÌÇÐÄÆƽâ°æ. Accessed August 02, 2026. /statistics/1058040/usage-of-social-media-sites-by-gender-sweden/
AudienceProject. (2020). Share of social media users in Sweden from 2016 to 2020, by platform. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 02, 2026. /statistics/1058040/usage-of-social-media-sites-by-gender-sweden/
AudienceProject. "Share of Social Media Users in Sweden from 2016 to 2020, by Platform." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Sep 2020, /statistics/1058040/usage-of-social-media-sites-by-gender-sweden/
AudienceProject, Share of social media users in Sweden from 2016 to 2020, by platform ÌÇÐÄÆƽâ°æ, /statistics/1058040/usage-of-social-media-sites-by-gender-sweden/ (last visited August 02, 2026)
Share of social media users in Sweden from 2016 to 2020, by platform [Graph], AudienceProject, September 17, 2020. [Online]. Available: /statistics/1058040/usage-of-social-media-sites-by-gender-sweden/
