Consumers' opinions on how Brexit will affect their trust in premium brands produced outside the country in the United Kingdom (UK) in 2017, by category of goods
Characteristic
Potential 'some' or 'a large' loss of trust
Will make no difference
Depends on item
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This statistic shows the results of a survey in which respondents in the United Kingdom (UK) were asked how Brexit will affect their trust in premium brands produced outside the country in 2017, broken down by category of goods. Out of those surveyed, a high proportion do not think that Brexit will affect their trust in brands producing laptops, tablets and smartphones (** percent), as well as cosmetics (**** percent). In contrast, respondents are most likely to expect a loss in trust in brands producing handbags (**** percent), casual apparel (**** percent) and formal clothing (**** percent).
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Rakuten. (January 21, 2017). Consumers' opinions on how Brexit will affect their trust in premium brands produced outside the country in the United Kingdom (UK) in 2017, by category of goods [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/785186/brexit-foreign-premium-brand-trust-by-category-united-kingdom-uk/
Rakuten. "Consumers' opinions on how Brexit will affect their trust in premium brands produced outside the country in the United Kingdom (UK) in 2017, by category of goods." Chart. January 21, 2017. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/785186/brexit-foreign-premium-brand-trust-by-category-united-kingdom-uk/
Rakuten. (2017). Consumers' opinions on how Brexit will affect their trust in premium brands produced outside the country in the United Kingdom (UK) in 2017, by category of goods. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/785186/brexit-foreign-premium-brand-trust-by-category-united-kingdom-uk/
Rakuten. "Consumers' Opinions on How Brexit Will Affect Their Trust in Premium Brands Produced outside The Country in The United Kingdom (Uk) in 2017, by Category of Goods." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Jan 2017, /statistics/785186/brexit-foreign-premium-brand-trust-by-category-united-kingdom-uk/
Rakuten, Consumers' opinions on how Brexit will affect their trust in premium brands produced outside the country in the United Kingdom (UK) in 2017, by category of goods ÌÇÐÄÆƽâ°æ, /statistics/785186/brexit-foreign-premium-brand-trust-by-category-united-kingdom-uk/ (last visited August 01, 2026)
Consumers' opinions on how Brexit will affect their trust in premium brands produced outside the country in the United Kingdom (UK) in 2017, by category of goods [Graph], Rakuten, January 21, 2017. [Online]. Available: /statistics/785186/brexit-foreign-premium-brand-trust-by-category-united-kingdom-uk/
