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Consumers who purchased dupe brands in the past 12 months in the Asia-Pacific region in 2025, by country and category

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Source

Release date

June 2025

Region

Asia, APAC

Survey time period

February 13 to March 23, 2025

Number of respondents

1,500 respondents

Age group

20-50 years

Special properties

luxury consumers with minimum spend of 1,200 U.S. dollars on lifestyle products in the previous 6 months.

Method of interview

Online interview

Supplementary notes

The survey was conducted in the following countries and territories: Hong Kong, Japan, China, Southeast Asia (Singapore & Malaysia), and South Korea.

Citation formats

Purchased dupe brands in the past 12 months APAC, by country and category

Published by
F. Watty,
Jul 7, 2025

In a 2025 survey conducted in the Asia-Pacific region, approximately ** percent of respondents in South Korea stated that they bought dupe brands in the previous 12 months in the accessories and footwear category. In comparison, about ** percent of respondents in Japan purchased from dupe fashion brands.

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