| Characteristic | Share of respondents |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
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Source
Source
Release date
June 2025
More information
Region
Asia, APAC
Survey time period
February 13 to March 23, 2025
Number of respondents
1,500 respondents
Age group
20-50 years
Special properties
luxury consumers with minimum spend of 1,200 U.S. dollars on lifestyle products in the previous 6 months.
Method of interview
Online interview
Supplementary notes
Respondents who picked "slightly/strongly agree" to the statement "I feel that local Asian brands, as opposed to Western brands, are stronger in their approach relative to innovation and in responding to and meeting local needs, whether product or service related."
The survey was conducted in the following countries and territories: Hong Kong, Japan, China, Southeast Asia (Singapore & Malaysia), and South Korea.
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